Video On Demand
Video on Demand (VOD) put simply is online content delivery. This online content delivery is driven by the increasing usage of mobile technology and broadband infrastructure powered by high-speed internet technology, which takes viewing content beyond terrestrial TV. It is basically TV on the go, with an option to choose when or how you want to view it.
The VOD market has seen unprecedented growth during lockdown and is projected to grow to USD 87.1bn by 2024. This figure will almost double to USD 159.6bn by 2027. Smart TVs are making streaming video content super easy and have in-built applications to allow VOD by a touch of a button. Furthermore, the use of Artificial Intelligence enhances user experience by understanding the user’s viewing choices and then providing a suggested list of video content.