Thoughts on recruitment and the recruiter in the digital era.
At Robocore we proud ourselves that our recruiter business is very closely connected to our technical team. We are convinced that by having this close connection our recruiters get the right level of support from new technology and as such make them more effective in their daily activities.
Technology is penetrating every aspect of our daily life and it is bringing about change at a pace we have never seen before. The impact to our private lives and work life cannot be underestimated. Recruitment and the recruitment process is not exempt from that.
We are estimating that in the next 5 years recruitertech will take the recruiter business and recruitment by storm disrupting and bringing massive change to the recruiter process. This is signalling a new era for the recruiter business where technology, such as machine learning, artificial intelligence and robotics is going to drive the business to new heights.
This is not just about adopting a set of new tools or adding some automation to existing processes. This is about much more.
Adapting to the use of new tools has always played a big role in the recruitment process, whether it was from pen and paper to a typewriter, starting to make use of filing cabinets that stored CV’s, using phone and fax; these tools have all played a significant role in transforming the recruitment business and make the recruiter more effective and productive over time.
Today, we are living in the digital age and the recruiter is facing a paradigm shift in their profession. Automation and artificial intelligence are penetrating the recruitment process in every aspect. A recruiters first reaction towards this paradigm shift might well be that adopting the new technology into their process will in time take away their job. As a recruiter you might think sitting it out and wait, in the hope the hype passes over and you can just go on with your business. The headline “Robots are coming to take your job!” is ever present in the media and is presenting a gloomy picture for the future of work, including the recruiter’s work.
The view and promise that automation, robotics and artificial intelligence will eliminate the human from the recruitment process is a false one. However, recruiters will have to make a choice. Either you ignore the impact technology has on the process, or you recognise the paradigm shift, and embrace the new technologies that surface. It is Robocore’s view that the right choice is to adapt the way you execute the recruitment process to this new reality, embrace the change new technological advancement brings and let recruitertech enhance your capabilities as a recruiter. By adopting recruitertech, you will gain a competitive advantage in the market.
Most recruiters assume the starting point of the recruitment process is with their client. This is a misconception that is generally applied and it explains why in many cases it is difficult for recruiters to look beyond automation as “using just another tool” and see it in a more positive perspective.
The recruitment process actually starts much earlier. It starts at identifying and researching your growth sector on which a recruiter will focus on. Finding your niche in a growth sector is essential, as this is your funnel where opportunities will flow through. This funnel will present and show who your potential clients are.
A growth sector fulfils certain criteria to fill up the funnel.
- The first criteria; there is a high demand for staff.
- The second criteria; there is a high urgency filling in vacancies.
- Third criteria; generally, around a growth sector there is a buzz, there is interest and evangelists and experts will be talking about it.
Where there is a buzz there will be an increased need for expertise and business knowledge and this almost guarantees an increase in the creation of new jobs in this sector. Take Robotic Process Automation (RPA) as an example. Our research shows that the demand for talent (job adverts) within RPA increased in 2018 by more that 300%.
Recruiters spend much time in doing research to find the right opportunities that match their talent pool and vice versa. Automation, machine learning and in time artificial intelligence will help the recruiter to be more effective at this activity. Reducing the time spend on research and be more effective at identifying the needs will increase the time a recruiter can spend at relationship building within the recruiter process.
The actual value of a recruiter is spending time at relationship building. Placing a candidate are the fruits you pick from all the hard work you have done at the start of the recruitment process.
Spending quality time with your client and your candidates, supported by the right level of data at the right time allows recruiters to be more effective at what they do best. We see the recruiter business evolving augmented by technology. When this happens, recruiters will need to transform their business in becoming more of a career manager for their talent in their talent pool. Building long term sustainable relationships with talent that spans over the course of a career will be key for long term success.
The same for the client. building a long-term sustainable relationship with the hiring managers (your client) is absolute key. The hiring manager will be augmented with automation and intelligence.
Technology and especially robotics and Artificial Intelligence will not replace the recruiter within the recruitment process. Automation cannot replace the interaction between people required within the recruitment process. Artificial intelligence cannot replace the recruiter who adds value to a client’s business and a candidate’s career.
Technology will augment the recruitment process so the value of the relationship between recruiter and candidate and between recruiter and client is increased. Embracing the new technological advancements is key for a recruiter to remain successful and be successful in the digital era where everything is hyperconnected.